who want to clarify — and own — their positioning in a competitive and complex B2B market.
that have coasted for years with fragmented messaging, but feel unsteady now that market tides have shifted. Unlock serious growth with refined positioning.
who are serious about not blending into the ‘we care’ chorus. Get clarity that empowers you to articulate your WHY with exquisite conviction.
.svg)
She's not a copywriter — she's a transformation consultant. Michal’s holistic approach cancels out all the noise and creates cohesion to not only give you great copy, but to help you understand your own story.
She’s got more tools in her toolbox than anyone else I’ve worked with. And she’s got a process that works. I want my team to be like her.
It all boils down to your positioning.
Here's what you can expect:
A week before our session, we’ll send a detailed questionnaire for you and your team to complete. My goal: develop a deep understanding of your product, brand, and targets.
We meet on Zoom for a 2-hour deep dive into the existential quandary of your brand's existence, no biggie. I ask pointed questions to eliminate fuzziness and misalignment. We uncover where you can best shine in the market — and how to best convey that to your audience.
Within 3 business days, I write a clear report of the session's takeaways, including key recommendations, bits of messaging, and next steps — i.e. NOT just a spit-back doc. We send it to you along with the session recording and transcript.
Or Y factor. We don’t discriminate 😁
I’ve worked with a lot of people over 20 years — and Michal may be the best outside partner I’ve ever worked with. We had an overly corporate website that looked just like everybody else. We wanted messaging that was more focused and human — and more us — but we didn’t know how to do that without sounding generic. Once we got back the copy from Michal, it was like looking into a corporate mirror and saying, “That’s me!” We finally found our identity.
We expected Michal to be a regular copywriter. What we got was way more than we ever expected. She listened carefully to our needs, learned about our company, then implemented that into really sharp messaging. She figured out how to present our offering in the clearest, most compelling way. I’d recommend her to anyone who is trying to sharpen their marketing pitch.
As an early stage software company in the middle of repositioning our product, we wanted to have an independent 3rd party expert help us with messaging. Fortunately, we found Michal! During the discovery process, Michal challenged us — and helped us narrow the focus of our positioning. We tended to aim for multiple audiences at once and use too much jargon, but Michal kept guiding us back to focus and simplify, which was really valuable. We walked away with messaging that was more focused, had more compelling and punchy copy, and more than anything we completely enjoyed every interaction with Michal & her team.
Custom questionnaire
2 focused hours 1:1 with Michal
Session recording + transcript
Positioning Roadmap
Absolutely. Founders typically spend 1-3 hours filling out the Discovery Questionnaire. It’s customized and designed to dig deep into every aspect of your brand. The information and insight it provides allow me to serve as an effective advisor.
Many of our clients complete the questionnaire as a team; it sparks interesting conversations that create more alignment, and helps me identify the brand’s X factor.
Yep! A few days after your workshop, we’ll send you the Positioning Roadmap — a clear summary of your core brand positioning + key recommendations, plus the recording and transcript from our session.
And if you want to clarify something about the Roadmap, we are absolutely available to help. 😊
Yes! Having multiple key voices is a great move; it leads to good discussion that can clarify your positioning.
One condition: every person on the call must have reviewed the questionnaire (and inserted any comments) in advance of the session.
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
