Every copywriting guru:
“Copywriters are NOT writers! We are marketers. We are strategists. We are salespeople in print.”
So grand and profound.
Is it true?Yes...and no.
The best copywriters are outstanding writers.
If you don’t know how to write, you will never know how to copywrite.
Plus — even if you’re NOT a copywriter, if you ever send:
Emails
DMs
Texts
...and you want those messages to be more effective, you need to know how to write.
My free 12-day Writing Fundamentals crash course teaches you how.
If you’ve freelanced for more than 3.5 days, you know pricing is hard. There are so. many. factors. 😱 And it’s what often makes or breaks a deal.
This 6-day email crash course on pricing (enjoyed by 2669 freelancers to date) gives you:
The 3 things you must base your prices on
4 reasons why charging hourly is a baaaad idea 😬
The only 2 questions you need to ask if a prospect has a firm (low) budget
The only time you should negotiate on price
The 4 Fs of freelancing — and why every project needs one “F”
My simple (but life-changing) system for calculating project rates
Is your website repelling good leads?
It could be a readability issue (it often is!)
Get my fundamental B2B checklist — Website Design Killers — and discover 10 common design mistakes that make visitors dizzy, overwhelmed, and unlikely to engage. 😬
Discover:
What exactly are web margins — and why they matter
How to go easy on your audience’s eyes — and why alignment makes a difference
Font fundamentals you might not know (but should)
How to use colors & contrast so they don’t bring on a migraine
How to let your website breathe — and why that’s crucial for your content
What nobody wants to read on the web — and what to add instead
How to display testimonials so people actually read them
One cardinal rule for navigation bars
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
