The Complete Brochure Mini-Course

A comprehensive 2-part course that covers everything you need to know about structuring and writing website copy. 

Lifetime access to the recordings, slide decks, 2 cheatsheets, and 4 templates.

Includes 2 video trainings:

The Ultimate Homepage Masterclass (46 mins):

• The 5 essential building blocks of a homepage
• The 9 questions your reader is asking (and why you need to know them)
• What eyebrow copy is — and how to use it
• The value of a hierarchical conversation (and what that even means)
• The 6 most common homepage sections — and when to use each
• The ideal — and most intuitive — wireframe structure (for every homepage section)
• When to go short — or long — in each section
• When to skip the Pain section entirely

The Ultimate Guide to Site Architecture and Inner Web Pages:
About, Team, and Services Pages (1.23 hours)

• About, Team, & Service pages — core structure and strategies to make them compelling 
• The 3 key questions that will stimulate your visual thinking 
• The quick-and-clean guide to website grammar etiquette
• 27 Michal-approved examples of About pages, Services pages, Team pages, copy-complementing visuals, and more 

Plus 7 bonuses!

• SaaS site map template
• Service provider site map template
• About, Team, & Service page templates
• Homepage cheatsheet summarizing everything you need to keep in mind when structuring homepages‍
• Web copy cheatsheet summarizing all key points to remember for writing inner pages

A 46-minute masterclass video covering the fundamentals of every homepage section — to serve as the foundation of any homepage copywriting you’ll ever do.

Walk away with: 

• The 5 essential building blocks of a homepage
• The 9 questions your reader is asking (and why you need to know them)
• What eyebrow copy is — and how to use it
• The value of a hierarchical conversation (and what that even means)
• The 6 most common homepage sections — and when to use each
• The ideal — and most intuitive — wireframe structure (for every homepage section)
• When to go short — or long — in each section
• When to skip the Pain section entirely

And more.