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The Complete LinkedIn Mini-Course

Your colleagues and friends rave about LinkedIn.

You know it's a goldmine for business…but you're not sure how to get started and it just feels overwhelming?

Course
What it is:

I 10Xed my revenue in 18 months using LinkedIn alone. Now, 80% of our clients come from LinkedIn — or referrals from people who found me there. 

What it is:

In this mini-course, I break down how to build a compelling profile — and create lead-generating content on LinkedIn, even if you’re not a writer.

Discover:

  • The 4 most important elements of your profile (hint: you may be surprised!)
  • How to optimize EVERY section of your profile
  • The 5 most strategic ways to structure your LinkedIn headline
  • Why your About summary is not a resume — and what that means for how you structure it
  • Why LinkedIn *is* a goldmine of leads — even if you’re a B2C business 
  • The 4 pillars of LinkedIn lead generation
  • What makes content “valuable” for real 

and more.

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“The difference is night and day”

After listening to Michal’s mini-course, it became instantly obvious that my profile needed a major makeover. The difference is night and day. This is an amazing presentation about what makes a great profile and content.

Yisrael Picker, MSW

Your colleagues and friends rave about LinkedIn.

You know it's a goldmine for business…but you're not sure how to get started and it just feels overwhelming?

Template
What it is:

I 10Xed my revenue in 18 months using LinkedIn alone. Now, 80% of our clients come from LinkedIn — or referrals from people who found me there. 

What it is:

In this mini-course, I break down how to build a compelling profile — and create lead-generating content on LinkedIn, even if you’re not a writer.

Discover:

  • The 4 most important elements of your profile (hint: you may be surprised!)
  • How to optimize EVERY section of your profile
  • The 5 most strategic ways to structure your LinkedIn headline
  • Why your About summary is not a resume — and what that means for how you structure it
  • Why LinkedIn *is* a goldmine of leads — even if you’re a B2C business 
  • The 4 pillars of LinkedIn lead generation
  • What makes content “valuable” for real 

and more.

Star iconStar iconStar iconStar iconStar icon
“The difference is night and day”

After listening to Michal’s mini-course, it became instantly obvious that my profile needed a major makeover. The difference is night and day. This is an amazing presentation about what makes a great profile and content.

Yisrael Picker, MSW

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If you've freelanced for more than 3.5 days, you know that writing client emails is HARD. Chances are that at *least* once a week you wonder:

"How do I write THIS email??"

You want to sound professional. But also warm. But also maintain boundaries. But also show flexibility. But also get paid. 

If you're nodding right now...THIS MASTERCLASS IS FOR YOU

The Client Emails Masterclass

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Course
What it is:

A 27-minute JAM-PACKED video + 2-page cheatsheet outlining the email strategies you need to get favorable responses — even in the stickiest situations.

Walk away with: 

  • When (and why) you should avoid email altogether 
  • The hierarchy of 3 options to use when deciding on a response
  • The one cardinal rule that applies to *every* sticky client email
  • How to use the positivity sandwich method — without sounding patronizing 
  • 5 rules to crafting emails that make clients happy — not annoyed 
  • 4 common email errors that most freelancers make (and how to avoid them)
  • 4 follow-up techniques that minimize your chances of getting ghosted 
  • The 4-part follow-up escalation method (AKA the art of strategic follow-up)
  • 19 real-life examples (!) of client emails + smart responses (to look at for guidance)

PLUS the 2-page cheatsheet (so you can refresh your email skills FAST — without having to watch the video again. Because as much as you love my voice 😂, you also have a life.)

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“I loved the tips on defusing sticky situations with clients, especially the real-life examples”

The masterclass and the email templates are great. Your classes are always clear, concrete and to the point! I loved the tips on defusing sticky situations with clients, especially with real-life examples in the masterclass. The template that’ll come in most handy is the scope creep email.

Suzanna, Conversion Copywriter

Your client wants a brochure — but do they really need a brochure?
What kind of brochure would work best for them? (Trifold? Bifold? Bazillifold?)
What sections and information do I need to include? (And in what order?)

The Complete Brochure Mini-Course

Template
Course
What it is:

A comprehensive 1.5 hour mini-course, giving you everything you need to strategize, lay out, and write effective brochures.

It includes:

  • The 4 must-answer questions that ensure great results (and happy clients)
  • The 4 core brochure types — and which format is best for which scenario (so you come across as an expert)
  • The 8 essential brochure elements (+ a few optional)
  • How to price brochures *smartly*

ALSO includes 3 bonuses:

  • The Plug-n-Play Trifold Brochure Template — a foolproof template you can reliably customize for every brochure project 
  • The Complete Brochure Cheatsheet so you can pull out your brochure know-how FAST
  • Brochure Wireframing for Dummies: A Double Guide — complete, easy-to-understand video tutorial (the unmessupable kind), plus a text tutorial (for those who prefer to read)
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“Enlightening, perfectly structured, and actionable”

This was enlightening, structured, and actionable. And with Michal’s trademark teaching style — clear, fascinating, and thrilling at once. I love how Michal used examples so it’s not just theory. Those acronyms — brilliant! When a client asks for a brochure, all I need to think is “GDPR”!

Rachel Weinstock,  Wellness Copywriter

Heads up:

In our world, fluff is for pillows, not products

As a busy mom of 5 Energizer Bunnies kids, I know the frustration of: 
  • sitting through a 3-hour (rambling) video course…and coming out with a half-hour’s worth (!) of insight 😣 
  • reading a 437-page book that could have been a blog post 🙄
  • buying a digital product only to discover that it’s 60% bloat, and never even using it once 🙈

That's why I’ve cut all fluff from my products.

Time invested
Practical
gain
Our products are designed for busy people.

So you get the maximum amount of practical takeaways with the least amount of time and effort.

My trainings are not the kind you can watch on 2X — while scrolling LinkedIn — and still not miss a thing. 😏

We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up. 

Sounds like we’re doing something right 😉

Questions? Ideas? Quesadillas?

We’d love to hear from you. 😊