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The Ultimate Pricing Guide for Copywriters

Want to price your worth ā€” and stop pulling numbers out of a hat?Ā 
Not sure if youā€™re overchargingā€¦or undercharging? šŸ˜¬

Wish you could land on a price that doesn't make you SIMMER with resentment for the next 3 months of your life?

Course
What it is:

An encyclopedic, hyper-detailed (97-page!) directory that gives new and not-so-new copywriters clear pricing direction for 105 common copy types.ā€

Plus a thorough foundation of pricing fundamentals ā€” based on years of in-the-trenches client work & mentoring, with input from dozens of seasoned copywriters worldwide. šŸ”„

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ā€œItā€™s not a Pricing Guide ā€” itā€™s a complete course on the art of pricing.ā€

This is a must-have! Youā€™ll get a full Pricing Playbook with FAQs covering every key pricing question. Itā€™s not a Pricing Guide. Itā€™s a complete course on the art of pricing.

Olena Bomko, product marketer & writer

Want to price your worth ā€” and stop pulling numbers out of a hat?Ā 
Not sure if youā€™re overchargingā€¦or undercharging? šŸ˜¬

Wish you could land on a price that doesn't make you SIMMER with resentment for the next 3 months of your life?

Template
What it is:

An encyclopedic, hyper-detailed (97-page!) directory that gives new and not-so-new copywriters clear pricing direction for 105 common copy types.ā€

Plus a thorough foundation of pricing fundamentals ā€” based on years of in-the-trenches client work & mentoring, with input from dozens of seasoned copywriters worldwide. šŸ”„

Star iconStar iconStar iconStar iconStar icon
ā€œItā€™s not a Pricing Guide ā€” itā€™s a complete course on the art of pricing.ā€

This is a must-have! Youā€™ll get a full Pricing Playbook with FAQs covering every key pricing question. Itā€™s not a Pricing Guide. Itā€™s a complete course on the art of pricing.

Olena Bomko, product marketer & writer

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You want to offer a retainer to a client, but how should you structure it?
What should you include in your contract?

The Complete Retainer Contract

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What it is:

An expectation-setting contract to ensure your retainer is low-stress ā€” and long-term.

Includes:

  • Definitions of retainer scope + copywriter & client responsibilities (so thereā€™s no ā€œBut I meantā€¦ā€ after youā€™ve invested dozens of hours in a deliverable)
  • Clearly delineated payment schedule & terms, including trial periodĀ (so you eliminate that awkward ā€œI'm not sure this is workingā€ convo)
  • Clear timeline & turnaround clauses (so you set expectations from the start, and ensure they donā€™t expect email responses at 11 pm)
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A client reached out for retainer work and the contract was extremely helpful. It had all the information I needed and saved me many hours of stress.

Chaya Hausmann, Copywriter

Want to look good when presenting your web copy?

Want to wireframe your copy ā€” but donā€™t wanna spend 37 minutes formatting that annoying table to just move over *there*!?!

The Landing Page Wireframe Template

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Course
What it is:

A solid wireframe makes YOU look great ā€” and helps your client visualize how everything will flow (AKA fewer revision requests).

Our second-most popular product, this Gdoc wireframe template will save you up to 3 hours on every web copy project. šŸ¤Æā€

Includes:

  • ā€35 typical landing page sections neatly formatted so you can stop fiddling around ā€” and impress your clients with eye-candy deliverables
  • ā€Key guidance about the essential elements to include in each section so every detail adds valueĀ 
  • ā€Multiple layout options so you can easily pick the most effective supporting designĀ 
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"This template is GOLD!"

I'd buy it just for the entertainment value of the placeholder copy...but the true value is its easy adaptability for almost any client in most industries.

Esti Bald, Director of Marketing, LINKS

Heads up:

In our world, fluff is for pillows, not products

As a busy mom of 5 Energizer Bunnies kids, I know the frustration of:Ā 
  • sitting through a 3-hour (rambling) video courseā€¦and coming out with a half-hourā€™s worth (!) of insight šŸ˜£Ā 
  • reading a 437-page book that could have been a blog post šŸ™„
  • buying a digital product only to discover that itā€™s 60% bloat, and never even using it once šŸ™ˆ

That's why Iā€™ve cut all fluff from my products.

Time invested
Practical
gain
Our products are designed for busy people.

So you get the maximum amount of practical takeaways with the least amount of time and effort.ā€

My trainings are not the kind you can watch on 2X ā€” while scrolling LinkedIn ā€” and still not miss a thing. šŸ˜

We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up.Ā 

Sounds like weā€™re doing something right šŸ˜‰

Questions? Ideas?Ā Quesadillas?

Weā€™d love to hear from you. šŸ˜Š