Want to create a soup-to-nuts messaging guide?
Where do you start? How do you structure it? What do you include?
See how our agency structures a brand messaging guide, with 31 pages & 24 sections of guidance, explanation, & tons of examples (so you got it, you really got it).
Includes:
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Thanks for providing such exceptional products to copywriters on the rise. I reference the Pricing Guide for every project and after downloading the Brand Messaging Guide, I know I'll have a valuable new upsell offering in my arsenal for clients past, present and future.
Want to create a soup-to-nuts messaging guide?
Where do you start? How do you structure it? What do you include?
See how our agency structures a brand messaging guide, with 31 pages & 24 sections of guidance, explanation, & tons of examples (so you got it, you really got it).
Includes:
Thanks for providing such exceptional products to copywriters on the rise. I reference the Pricing Guide for every project and after downloading the Brand Messaging Guide, I know I'll have a valuable new upsell offering in my arsenal for clients past, present and future.
Want to price your worth — and stop pulling numbers out of a hat?
Not sure if you’re overcharging…or undercharging? 😬
Wish you could land on a price that doesn't make you SIMMER with resentment for the next 3 months of your life?
An encyclopedic, hyper-detailed (97-page!) directory that gives new and not-so-new copywriters clear pricing direction for 105 common copy types.
Plus a thorough foundation of pricing fundamentals — based on years of in-the-trenches client work & mentoring, with input from dozens of seasoned copywriters worldwide. 🔥
This is a must-have! You’ll get a full Pricing Playbook with FAQs covering every key pricing question. It’s not a Pricing Guide. It’s a complete course on the art of pricing.
What should you ask your client on the kickoff call so you don’t need to send a dozen “quick question” emails during the project?
How can you guide this meeting effectively (so you don’t waste 2+ hours while Client narrates the entire evolution of their business)? 🙉
A comprehensive questionnaire template that gives you an efficient, time-saving structure for your discovery meeting — and makes you look PROFESH. 😎
Includes 49 carefully-crafted questions covering the 9 vital areas of your client’s business — so you get all the “meat” you need to do your job well, without reinventing the wheel.
I’d been doing discovery calls for a while before getting this template. While my discovery sessions always ran smoothly, I figured it's nice to see what’s out there, right? Well, I hadn’t even realized what I was missing. The breadth and detail of the questionnaire Blew. Me. Away. And significantly upped my efficiency — and the value I pass onto my clients. It’s about more than the discovery session. Using the Guide gave me a fuller, clearer, more complete picture of my client’s business so I get the copy right the first time — with less follow-up emails, clarifying phone calls, or revisions down the line. Happy clients, happy me.
That's why I’ve cut all fluff from my products.
So you get the maximum amount of practical takeaways with the least amount of time and effort.
My trainings are not the kind you can watch on 2X — while scrolling LinkedIn — and still not miss a thing. 😏
We get feedback that copywriters & freelancers use our products regularly, and find them helpful every time a project comes up.
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
