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This seasoned California tech team — small in size but loaded with decades of expertise in hiring & managing developers — created a game-changing tool that enables founders to answer: am I getting my money’s worth out of my developer team?
Hunker uses carefully chosen metrics that are scientifically linked to performance to give founders complete clarity around their team:
No strangers to launching new products, Hunker’s founders knew they needed a strong website. They wanted messaging that clearly communicated all the benefits of this performance metrics tool — and made a compelling case for its use.
The challenge: Hunker is a complex product. And its category is relatively new. The homepage had to clearly explain what it does — and why founders need it — without making people read a lot (or get a headache).
Our mission was clear: write a homepage that says a LOT, very clearly, in as few words as possible. NBD, right? 😅
We led with the first thing founders need to know about Hunker: it’s based on data — and science.
Unlike other tools out there, the stuff it measures actually means something.
Founders want transparency and ROI from their software engineers.
We were excited to create a homepage that underscores the value Hunker brings to leaders managing dev teams.
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
